This is where ideas and creativity connect on a daily basis

Who is Proof?

Proof is a multi-disciplinary digital and creative communications agency.

We are a group of dedicated and passionate professions who strive on innovation and technology that carries value into individual’s lives on a personal level. With it we help to rebuild organizations methods of process and communications teaching them to speak the language of a new breed of informed customers.

Our background...

Proof was established in 2009 when Proof IC was formed as a merger of Burson-Marsteller’s Marsteller advertising division and PSB’s advertising unit, PSBcreative. Burson-Marsteller and Penn Schoen Berland launched ‘Proof Integrated Communications’, intending it to be an advertising and integrated communications agency.

Since 2009 Proof has operated as an internal division of the world famous public relations agency Burson-Marsteller with offices in Washington DC, Chicago, Pittsburgh, Los Angeles, Dallas, Boston, and Dubai.

Brands we have worked with to date

We work with a very diversified collection of prestigious clients.

emaar
general electric
ford
evian
centrepoint
canon
emirates diplomatic academy
pepsi
fedex
americana
gems
enoc
UAE prime minister
mohammed bin rashid al maktoum
nestle
Jumeirah
dior
schwarzkopf
UAE federal national council
ministry of community development
lincoln
ADFG
linkedin
crown prince court
turkish airlines
SKAI
RP GLOBAL
AMANAT

The ‘evolution’ of interaction and communications

At Proof we believe this can be epitomised through the following ‘upgrades’ ‘THE FIRMWARE - Technology, and THE ‘SOFT’WARE - way of thinking.

The FIRMWARE

Today your audience has access to every communication channel available from on demand hand-held devices to legacy communication methods still in use. That means your brand story must resonate, fulfil and deliver upon a deeply connected ecosystem of platforms, strive to be consistent, and add real time value to consumer’s lives.

THE ‘SOFT’WARE

Due to the inter-connectedness of human society, stories and conversations being spread rapidly this has (& will continue) to have deep impact on progressive thinking and group ideologies. No longer do governments, mainstream press and multi-nationals have the largest and loudest platforms or voices influencing an agenda or pattern of societal thinking.
The playing field has become firmly levelled reducing bias and paving the way for open dialogue and critical thought.

Business and industry leaders cannot go back and change this, nor can they ignore this, they must embrace it! Our solutions are custom designed for this new and exciting environment. Developed to gain reach and inter-connectedness with the new generation of your audience.

The Proof team

Discover more about the very talented and smart individuals that play a key role in developing award winning communication solutions for you.

Johnny Huntington

Johnny Huntington

Chief Executive Officer (CEO)

A highly regarded and experienced online communications and corporate digital strategy & development C-level executive who has delivered communications projects across an extensive number of key industries and countries over the years.

A serial entrepreneur at heart, having already founded and built Digital Agencies before Johnny comes with a solid mileage in the communications industry in the Middle East, With Proof he recognised the need for a digital communications media agency in the GCC that was capable of offering extremely innovative solutions which created deep engagement between businesses and their audiences.

On this premise Proof was born; its mission being to deliver the very best in innovative digital communications solutions.

Rahul Kalia

Rahul Kalia

Head Creative Director

Rahul thrives at the intersection of business, creative and technology. At Proof he is focused on developing deep communication possibilities for our client’s and partners, with a special emphasis on branding and digital solutions. His measured and disciplined approach to life and the people around him typify the values and integrity that we hold dear as our mandate in Proof.

His experience in the sector is unrivalled for the region having served as a former Creative Director and Business Head in advertising (Executive Vice President at BPG) he honed his depth and breadth of experience in digital marketing strategy, tactical communications and brand development and roll-out architecture.

Rahul also brings with him a tenacious ability to create long lasting and meaningful relationships having served as sales and marketing head for a network of TV channels (ZEE) in India as well as head of a LOWE LINTAS office (Chennai).

Mubarak Ibrahim

Mubarak Ibrahim

Head of Operations

The very dynamic Mr. Ibrahim leads the digital and social media communication team at Proof and oversees and supervises the agency’s social media accounts and their online platforms to ensure the client’s vision and specific requirements are achieved in totality.

Born and raised in Jordan, Mubarak has spent most of his professional life working within the GCC with a particular focus on United Arab Emirates, and he is one of the longest serving members of Proof. A lateral thinking communications specialists he is also responsible for providing strategic counsel to clients as well as internal teams by way of introducing innovative communication ideas and tactical approach, digital best practice and how to best utilise online opportunity.

Elizabeth Snoddon

Elizabeth Snoddon

Digital Account Director

Elizabeth Snoddon specializes in digital communication strategies, with a focus in social media. Elizabeth’s social media experience in the Middle East over the past four years ranges from government relations, to executive positioning, to consumer marketing and B2B relations.

Before moving to Dubai, she held communications positions in New York in industrial and interior design as well as in the fashion industry, where she organized and implemented customer events and stakeholder engagement programs for her clients i.e. Vogue Night Out.

Elizabeth is a graduate of LIM, the fashion and retailing university in New York City. During this time, she served on the staff of U.S. Senator Jim Jeffords of Vermont in Washington, worked at Vogue.com within the Beauty Department in the U.K. and held various posts in sales and store management in the retailing industry.

Thomas Jacob

Thomas Jacob

Head Manager for Proof Insights

Thomas has over 16 years of experience in media intelligence and media tracking under his belt, he manages Proof Insights, the in-house media monitoring division of Proof. Thomas leads a team of highly trained specialist executives in undertaking the various roles within the unit covering analysis and reporting for English and Arabic media whether offline or digital.

He has the formidable task of ensuring all our valued clients are informed and up to date as possible about their daily press coverage across all regional print, dailies, magazines and other trade publications and titles.

Thomas has lived in United Arab Emirates since 1998, having served prior at Bates Pangulf in the public relations team before emigrating to ASDA’A Burson Marsteller and the Proof.

Ruba Shisha

Ruba Shisha

Social Media Accounts Manager

Ruba is a specialist in regards to developing and amplifying highly engaging stories for our key brand clients across the entire suite of social media platforms with the objective to boost brand exposure that lead to quantifiable traction and results for any brand’s online presence.

Her meticulous eye for detail coupled with the ability to embrace with passion all that she undertakes has been a key driver in our continued social campaigning successes. Always one for a new challenge and never one to shy away from a “big ask” she has gained the trust and deep respect of regional and international brands.

Having over four years of experience in social media she has worked with great clients such as AVAYA, Omniyat Properties, Msheireb Properties, Turkish Airlines, Dubai Parks & Resorts, The Mohammed Bin Rashid Foundation, Sharjah Tourism and many more.

Dhanesh Kondon

Dhanesh Kondon

Creative Director

Dhanesh (Dan) is our secret creative weapon and we make sure to unleash him at every opportunity we can. He has deep expertise in graphic design and illustration for both traditional media and digital platforms. He leads the creative department at Proof through a combination of strong leadership skills coupled with the ability to reach and mentor his creative disciples.

Originally hailing from the beautiful Kerala Dan has been plying his trade in the Middle East as far back as 1998 and has worked with such clients as; MBC, Aljazira, Dubai Chamber, Shell, Ford and Crescent Enterprises to name a few, while always delivering exceptional results.

Tarek Qaitoqa

Tarek Qaitoqa

Senior Accounts Executive

Tarek is our very own die hard car fanatic, which will be music to the ears of our automotive clients he has a demonstrated history of working many years in the public relations and communications sector. As well as been a talented social media communications specialist he is also very conversant on regional market research and data analytics, this combination of digital savvy twinned with a methodical approach to dealing with the facts on the ground make him a valued addition to any client account.

Tarek is also a strong business development professional and holds a Bachelor's degree focused in Computer Science from Princess Sumayya University for Technology.

Vipin Das

Vipin Das

Designer & Finaliser

Vipin is a true creative professional, qualified in fine arts, with over 15 years of experience in the GCC region and India across multiple disciplines including advertising, brand engineering, logo conceptualization, below-the-line marketing collaterals, graphic design for the web, social media profiles, and photography; he has proven skill in leading a design team & executing projects from concept-to-delivery.

His differentiating strength is his ability to undertake complex projects that involve a multidisciplinary approach in line with modern design trends. This includes developing creative designs that are responsive and customizable for multiple platforms.

Muhammed Noufal

Muhammed Noufal

Senior Designer

Muhammed is a senior multi-disciplined creative with 15 years’ experience in corporate communications. His structured approach to design is conceptually driven with strong creative skills and his ability to tackle complex creative projects from conception to final delivery.

Kalid Gharaibeh

Kalid Gharaibeh

Digital Accounts Manager, Qatar

Our plucky man overseas (Qatar), Kalid manages our Doha operation and runs an extremely tight ship in the process. His main responsibilities are Social media content planning and creation, covering live events, generation of social media reports, crises management, brand awareness, community and brand management for multiple Qatari clients.

Kalid has been in the digital scene for over 4 years and comes from a creative and advertising background underpinned with his acute technical knowledge gained from a Bachelor’s Degree of IT in Management Information Systems at Yarmouk University.

An expert at juggling multiple tasks while keeping demanding clients happy.

Konstantins Sigulis

Konstantins Sigulis

Motion Designer

Konstantins is a true creative professional and specialises in producing beautiful video experiences for most of our clients. His video production experience dates back to 2002. And he has worked at several major music labels as a mastering engineer, video engineer, designer and executive producer.

Saif Ahmed

Saif Ahmed

Media Monitoring Executive

Saif has been with Proof Insights the media monitoring division of Proof for the last 3 years and does an exceptional job, firstly managing to deal with his desk partner Abdullah in a very patient manner and secondly keenly monitoring Arabic newspapers and magazines of GCC and Pan Arab markets for his rather large portfolio of clients.

Hailing from sunny Sudan and a native Arabic speaker, with a strong background in sales and marketing, Saif has been in United Arab Emirates for the last four years and diligently working in the ranks of Proof Insights ensuring that all our INSIGHTS clients are fully informed exactly when they need it.

Jeanielyn Lajara

Jeanielyn Lajara

Media Monitoring Executive

Originally from the Philippines, warm and welcoming Jeanielyn effortlessly prepares all the media coverage reporting on a daily and monthly basis for key client accounts as well as ad hoc coverage reporting and analysis requirements.

Her super human abilities don’t just stop there, her role also includes alerting and reporting back to ASDA’A BUrson-MArsteller’s incredibly demanding public relations practice teams about important analytical insights and placement status reports regarding her client’s media coverage, industry updates and key economic trends.

Abdullah Khalifi

Abdullah Khalifi

Media Monitoring Executive

Born and raised in Dubai and well versed in new media having studied Information and Technology at University, Abdullah has been with the team for over 8 years keenly monitoring media on a daily basis, noting gets past Abdullah without it gets clipped, scanned, logged and reported on.

A native Arabic speaker he monitors all Arabic & English newspapers and magazines across the GCC and Pan Arabian markets for a multitude of international and local clientele. Before joining the media monitoring division Abdullah worked extensively in the private sector in United Arab Emirates and as a senior in the monitoring unit he ensures that reports and filings get done on time every time.

Lloyd John

Lloyd John

Media Monitoring Executive

Mr. Lloyd John has been with our media monitoring service for the last 8 years and as one of the longest serving members in this diligent outfit there is nothing that he does not know about his portfolio of clients and how to get them the key information and on-the-ground reporting that they need to conduct business and devise market beating strategies across the GCC.

A native of Kerala, Lloyd has been in United Arab Emirates for many years having previously studied the Arts at Mahatma Gandhi University and gaining a COPA certification from ITC in India he is a dedicated team player who brings a very methodical and organised approach to all that he undertakes within our media monitoring division.

Adrian Andrade

Adrian Andrade

PR Coordinator

Adrian has been with us since 2005 and works in the INISGHTS team as a PR Coordinator he prepares daily and monthly media coverage reports for agency clients, for the review of senior team members as well as this he develops and maintaining media relationships to maximise coverage of news stories issued by clients.

Princess Purino

Princess Purino

PR Coordinator

Our very own princess in the team, Princess has been with us since 2013. This persistent and highly professional PR coordinator works diligently within the INSIGHTS team to ensure that all media monitoring and analysis is prepared and distributed correctly to the internal teams and the clients.

Packing a Bachelor of Science in Business administration with her major in marketing, she comes well equipped to tenaciously juggle our growing portfolio of blue-chip corporate and government clients.

Edvhielou Fajardo

Edvhielou Fajardo

PR Coordinator

Edvhielou works as a PR coordinator in our INSIGHTS team dealing with online research media monitoring and administration.

Melanie Pereira

Melanie Pereira

Media Monitoring Executive

When Melanie is not travelling, catching up on the latest music or busy at some networking event this charming young lady is diligently ensuring her clients keep abreast of their media public relations coverage by tracking dailies, magazines, GCC papers, online and social press releases.

Melanie is another long-standing member of the media monitoring division and has been with us for over 8 years, she is a self-confessed problem solver who thinks outside the box to find innovative solutions to any issues we face. As well as her permanent ‘can-do’ attitude she brings with her a wealth of experience from her years in the private sector working with many high profile clients.

Jennifer Olaso

Jennifer Olaso

PR Coordinator

Enthusiastic, highly motivated, energetic, and create professional with comprehensive experience in marketing and sales. Jennifer has proven ability to create and execute high impact custom marketing plans, develop sales dashboards, insights and strategies and manage a team of marketing professionals.

Rachelle Freires

Rachelle Freires

PR Coordinator

Rachelle works in Proof INSIGHTS as a PR coordinator maintain exceptional relationships with local and regional media. She drafts and distributes press communications, and media invitations for client events and acts as liaison between the media and the clients during these events.

Jessica Villegas

Jessica Villegas

PR Coordinator

Jessica is highly efficient in prioritizing job responsibilities, there is no job to large she cannot handle.
She possess good organizational ability, time management skills, detail-oriented, fast learner and reliable. Can handle multi tasks simultaneously. Responsible and accountable in using her skills and efforts to achieve great result.

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Our
partners

At Proof we work with select service providers to ensure that you always get the right solution for your needs, delivered with a high level of quality you would expect from us.

Strong Relationships

asdaa

Since its founding in 1999, ASDA’A Burson-Marsteller has played a pivotal role in the development of the Middle East public relations industry.

Through its longstanding commitment to providing innovative, results-driven communications solutions, ASDA’A Burson-Marsteller has emerged as the region’s premier public relations consultancy, with a growing portfolio of blue-chip corporate and government clients.

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menacom

MENACOM are the Middle East region’s leading communications network, which manages a diversified range of communications firms including:

Advertising brands Young & Rubicam and Intermarkets; public relations firms ASDA’A Burson-Marsteller and Polaris; direct marketing specialists Wunderman; media planning and buying firm Mediaedge, among others.  The MENACOM Group employs nearly 1,200 professionals working across 57 offices in the Middle East and North Africa (MENA).

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wpp

WPP plc, is a British multinational advertising and public relations company with its main management office in London, England, and its executive office in Dublin, Ireland. It is the world's largest advertising company by revenues, and employs around 190,000 people in 3,000 offices across 112 countries.

It owns a number of advertising, public relations and market research networks, including IMRB, Millward Brown, Grey, Burson-Marsteller, Hill & Knowlton, JWT, Ogilvy & Mather, TNS, Young & Rubicam and Cohn & Wolfe. WPP has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has a secondary listing on NASDAQ.

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