In the face of raging competition in the market, you need to find ways to be visible to your target audience. Being active on social media is one key to getting the attention of potential customers. It is also a means to retain your loyal clients.

However, social media management is not an easy task. Every day, you need to come up with a considerable volume of content that is relevant to your target readers. Otherwise, your marketing efforts are doomed to fail. So how do you scour for relevant social media content? Here are five of the best means to do so.

1. Take advantage of existing Content Curation Tools.

Content curation lets you sort through newsfeeds, social networks, and emails overwhelming. Having to find relevant content through all sorts of information on the net can eat up a lot of time and effort. The good news is that there are reliable content curators out there that does the job of filtering information for you. Content curation tools give you content recommendations based on the relevancy of a given topic to your niche. Some of the best content curation tools you can utilise are Storify, Scoop.it, Klout, DrumUp, Swayy, Sniply, and Prismatic.

2. Make use of aggregation technology.

Imagine having to visit several different websites every now and then to look for content or check any updates therein. It can be taxing and time-consuming. However, with the advent of aggregation technology, consolidating a multitude of websites into a single page displaying new or updated information from various sites is now possible. With news aggregators, you can check out content from blogs, podcasts, online newspapers, and video blogs in one site for ease of viewing. Some of the best known news aggregators are Feedly, Flipboard, Zite, Feedler RSS, Taptu, and Pulse.

3. Invest on RSS feeds subscription.

Just like news aggregators, RSS feeds make it possible for you to receive updates on interesting topics. Whether it be a blog, an audio, or a video, they can all be accessed via an RSS reader in whatever device you may have –desktop PC or mobile gadget. You can also download them for offline reading purposes. From interesting topics appearing on your RSS feed, you can then gain inspiration in writing or creating your own newsworthy content.

4. Tap influencers.

Influencers are every marketer’s ally in boosting their online presence. Influencers have a big fan base and extensive reach. People are usually swayed by the opinion of influencers, hence shaping their decision of whether to buy a product or not. However, you need to make sure that the influencer you tap matches your brand image. For instance, if you are promoting a brand of styling gel, hair stylists, hair experts and celebrities can be your influencers.

5. Interact with your audience.

The key to maintaining a strong online presence is to keep a lively interaction with your followers. Aside from posting content which appeals the most to their sensibilities, you should put up a quick response mechanism. Always reply to their inquiries and address their concerns. This way, they will feel appreciated. You can also engage them to contribute to your content. This way, you get them involved in whatever phase your company is going through. You can also launch online contests and polls to strengthen your media visibility.

Success is in the mastery

Once you master all these five ways of searching for a shareable content, success will come easy. You will notice a boost in your social media presence with a corresponding surge in your profits.

About Johnny Huntington

Johnny has an extensive 20 year’s history of digital platform experience under his belt, hailing from the United Kingdom, he moved into online commercial services in 1998, and in that time has delivered 350+ digital transformation projects, dealing with clients across 25+ industry verticals regionally and across the world.

A lateral thinking, innovative and well respected digital communications specialist with a very high level of team leadership experience in driving commercially focussed targets for multi-platform digital service projects, including product build, scope, mapping, user journey, monetisation, multi-platform, target user interaction, acquisition and much more delivering solid EBITA growth.

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