About me
I’m a Senior Product Designer with 20+ years of experience delivering 350+ digital solutions across global brands and 25 industries. I specialise in end-to-end design — from research and UX to UI, prototyping, and design systems — creating products that scale, delight users, and move the needle for business.
My work spans responsive web, mobile, and emerging platforms, with a proven record of driving adoption, cutting costs, and improving satisfaction. What sets me apart is a relentless focus on outcomes: I design with data, collaborate deeply with product and engineering, and consistently turn complex challenges into simple, impactful experiences.
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Testimonials
‘’Having Johnny on our project team has been a gamechanger when it comes to digital employee experience. The Hub, Shell’s employee experience platform, is going through considerable modernisation and retrofitting changes and Johnny has been instrumental by bringing his expertise on user experience and interface design practices.
Johnny truly embodies the employee-first mindset to designing digital platforms. His broad knowledge of Shell’s design principles, including branding and accessibility standards, coupled with his deep understanding of what our employees want and expect from the Hub has helped us move the needle towards a more engaging and seamless experience for our 90 000+ Hub users.
Johnny’s contribution to the Hub project has shown our senior stakeholders the importance of design thinking and that regular collaboration with a UX/UI designer is pivotal to the success of our main communications channel. I would not have been able to get this message across had it not been for Johnny’s impact on the design of the Hub.”
A. Lisik-Gogacz, Hub Product Owner, Shell.
‘’I can honestly say I only have positive feedback to share. Johnny is super pleasant to work with, he clearly knows his stuff, we got excellent feedback from our user panel on the results – users strongly preferred his work over what we had in place already, and he works fast. We had new designs in no time with minimal time investment needed from our team. I pretty much have happy stakeholders all around on this one.”
D. Faber, Transformational Change Manager, Shell.
‘’Johnny is a reliable and professional colleague, he adapts to all of the (many) changes and challenges we had with ease, he is flexible and easy to collaborate with. He has an impressive depth of knowledge within the UX/UI field, and consistently delivered high-quality work, making him an invaluable part of the team. He met all deadlines, worked efficiently, and brought innovative and creative solutions. We worked cross-functionally with a variety of stakeholders – Johnny established a good connection with all, listened to, and applied all the different requirements to his work.
Other than the obvious value from his work in product design, having this skill of stakeholder management brought great value to the team. This was clearly translated into helping us achieve our goals seamlessly (way before the deadline). Teamwork-wise, Johnny took upon all the tasks and was always ready to help, making him a true team player. Johnny is honest, transparent, communicates clearly and has a problem-solving mindset – traits I really appreciate in work. I’d also like to emphasize his positive attitude and optimism as some of his key characteristics-making it, personally for me, a great colleague to work with.
In an initiative of this kind, that pushes for innovation and asks for change, I can confidently say that Johnny was a key player to enable our success.”
M. Omeragic, Information & Digital Technology Advisor, Shell.
‘’Johnny is an absolute pleasure to work with. His work is insightful and thorough, and he is well-liked by his squad and the wider team. A stand-out professional and a great addition to any digital team.”
M. Cleveland, Product Design Manager at BT (British Telecom).
‘’First contracted Johnny Huntington UX/UI services in 2013. What impressed me was his work ethic, proactiveness and approach to fully understanding our BRD, technical requirements, company goals, mission statement and overall business model.
Working with an individual which was professional, accessible and able to work with an agile based approach was key to selection. Based on past performance and proven delivery I would recommend his services to anybody with a serious design/digital requirement.”
P. Lumsden, Senior Test Analyst, Societe Generale.
‘’Johnny is one of the strongest members of our team. He brings finesse to all the work he creates and shares and is a great mentor to the rest of the designers with his years of experience across UX, UI and Product Design being evident.
His approach is always professional and his contributions are always knowledgeable. The work he’s done with Felipe has noticeably helped strengthen Felipe’s work, he knows Figma inside out and is a fantastic contributor to our show and tells. I enjoy seeing Johnny’s work as he always delivers to the highest standard of what he’s been briefed, pushes for the best user experience and has a sound relationship with his engineering team.”
A. Matthews, Senior User Experience Design Lead, Indeed.
‘’Johnny consistently demonstrates an exceptional competence in UX and visual design. I’ve had the chance to work with him from the start of the year, and as a result, he has inspired me to do better and become a better UX designer. He is an invaluable asset in the UX/UI team, always setting a high standard for well presented designs, good UX/UI and innovation. I’ve enjoyed working with him, and I’m hoping to continue working together in future projects. Thanks a lot Johnny for your work and example, I really appreciate it.”
F. Martinez Quiroz, Senior User Experience Designer, Indeed.
‘’Johnny has played a pivotal role in the recent developments and releases within the Time and Pay domain, contributing groundbreaking work that showcases his remarkable attention to detail and strong work ethic.
His design experiences are instrumental in shaping the future of the company’s SaaS products, consistently reflecting a high level of craftsmanship and precision. I have thoroughly enjoyed his pay screen designs concepts as they really are pushing the boundaries of the brand here as well as creating superb user experience. I often hold these designs up when talking to his peers or stakeholders as a level of excellence that should be achieved.
One notable aspect of Johnny’s contribution has been his mentoring of team members, a process that has significantly impacted their work for the better, showcasing Johnny’s exceptional mentoring abilities. Johnny’s reliability is unquestionable, not only in delivering work of exceptional quality but also in being a trusted partner in fostering team improvement and growth.
Feedback from Johnny’s peers emphasizes his outstanding status within the team, recognizing his swift and responsive approach to tasks, his consistent delivery of high-quality designs, and his role as a mentor. He showcases expertise across UX, UI, and Product Design, actively engages in presentations, and fosters strong collaboration with the engineering team, setting new standards in design excellence within the Flex domain.”
S. Marks, Product Design Team Director, Indeed.
‘’I have worked with Johnny almost 7 years and I found him very focused, determined and extra ordinary person when it comes to deliver any project. His best part is he gets the things done very fast before other people start thinking.
He is one of those team members who also naturally serves as an inspiring mentor for anyone that works with him.
With the experience of more than 15 years in creative designing and strategies he always delivered the top of the notch products. His great awareness of new creative strategies and technology makes him very unique.
Johnny is the go to person for conflict resolutions and problem solving, when disagreements break out in boardroom meetings, he always steps in to diffuse tension and instigate compromise and direction. His positive attitude and the respect others feel toward him are palpable.”
D. Mehtab, Founder and Director, Digital Gravity.
‘’Johnny has a strategic mind and is able to understand the client’s business, challenges and objectives – and deliver ideas that work for them. His intellect makes him able to quickly get to the essentials in an overall business idea and split it up into understandable and tangible tasks.
Johnny is a valued partner in business and socially, he is proof that being smart doesn’t have to mean being boring, which is a great skill within working and leading team. I would truly recommend Johnny to anyone seeking a creative, hardworking partner in developing digital and business strategies.”
J. Inge Øgland, Director of Operations at North Degrees.
‘’I have never worked with someone so willing and open to feedback and quick to adjust their way of working to fit in to the wider process. Johnny is robust in his design first thinking approach to work on projects and as a result is very reliable.
Johnny breaks down the scope of work so everything becomes clear and definable through clear deliverables. It’s helpful and helps the team and I to not go down a road where we end up at a dead-end because something got lost in translation. This approach has helped us to excel as a team in creating good interaction patterns, and the logic and phycology that makes or breaks them.
He is a pleasure to work with. He turns up consistently, and with a can-do attitude which I find remarkable.”
B. Anderson, Staff Accessibility Specialist (Digital), Guidelines and Ops, Customer Experience.
‘’I am really pleased with his designs for our project. He has smashed it with understanding and creating the flows of each story fully. Really excellent work – This has come together really nicely now after we were a bit start/stop with previous UX folks. Johnny is an asset to the Counter Terminal team and a really lovely guy to work with!.”
W. Zafar, Business Analyst, Post Office
‘’I Just wanted to give Johnny and his UI/UX team mate a massive shout out for all their help with the ‘Transaction Recovery’ process. Both have been a massive help in forming this proposition.”
G. Scott, Business Analyst, Post Office
‘’Working with Johnny on the unverified browse, exclusive offers, and waitlist offer projects has been a pleasure. His innovative ideas have significantly enhanced the user experience across our briefs. He comes up with innovative and scalable solutions to the UX problems. E.g being Exclusive and Waitlist Offer work. He has a keen eye for detail, ensuring that every element of his designs aligns with our brand and meets user needs effectively. His ability to meet deadlines has helped keep our projects on schedule, which is greatly appreciated.”
M. Fotedar, Project Manager
‘’Johnny is one of the best designers I have worked with at Flex. He is thorough with his work and really fast as well. For the status program., he showed tremendous patience going through multiple iterations due to constant feedback from stakeholders. He did not shy away from exploring out of the box ideas as well. Another thing which made it a breeze to work with Johnny was him not being too precious about his work and being extremely open to feedback/suggestions.”
J. Dalmia, Project Manager
‘’Johnny has consistently rolled with the punches and adapted quickly as feedback on briefs has come in. He’s worked closely with the PMs to adjust designs as needed, demonstrating flexibility and a fast turnaround. His ability to respond efficiently to changing requirements has been a key strength.”
M. Jain, Product Director
‘’Working alongside Johnny is a privilege as a fellow senior designer. His contributions to the Priority / Exclusive Offers and booking states project with Manu look fantastic and i can’t wait to see it all in production. I always admire Johnny’s approach to design—always thinking about the user first—has really pushed the quality of our work to a whole new level. Johnny’s leadership in UX has been amazing for the entire team. He’s not just a great designer, but also a mentor who’s always willing to guide and support others. I’ve seen firsthand how your passion for creating top-notch user experiences motivates everyone around you to raise their game. The high standards you set in your work are truly something we all aspire to. One thing that consistently stands out is how flawless his execution is. Whether it’s a small detail or a bigger design challenge, he always delivers solutions that are both intuitive and elegant, simplifying complex problems into something users love. Thanks so much for being such a great teammate.”
A. Matthews, Senior Product Designer
‘’You’re super-efficient and I like your direct and clear approach to work. For the second piece of work you took on for Squad A (search results pages) I was really impressed with the way you picked it up and took it forward, proactively contacting and working with relevant stakeholders. You kept me well informed with progress and what needed to happen next. If anything, you were waiting on me! You walked me through the outputs clearly and concisely, explaining your design decisions, and your Figma boards are well organised and clear to follow.”
K. WallerBogod, Boots.com
Awards
Software
My Process
1. Align on goals and success metrics
Define the project’s objectives, scope, key results (OKRs), and constraints in collaboration with product managers, stakeholders, and engineers.
2. Identify user and business problems
Unpack the core challenges the product or feature must solve — ensuring alignment with real user needs and measurable outcomes.
3. Research, analyse, and map context
Conduct lightweight or deep-dive research depending on scope — reviewing competitors, analysing existing data, validating assumptions, and mapping the ecosystem.
4. Frame and iterate design solutions
Rapidly prototype low-fidelity wireframes to explore concepts, eliminate weak paths, and refine strong ones through cross-functional feedback sessions.
5. Build high-fidelity flows and edge cases
Design complete user flows including happy/unhappy paths, system feedback, and edge scenarios — ensuring accessibility, scalability, and platform alignment.
6. Test, learn, and optimise
Develop interactive prototypes for moderated or unmoderated testing (A/B or qualitative), gather actionable feedback, and iterate designs based on real user insights.
7. Finalise, document, and ship
Prepare handoff-ready designs with supporting documentation and component specs. Collaborate with engineers to support implementation and QA — ensuring what’s shipped matches the intent.
Key Skills & Toolset
UX/UI Design
User flows, wireframes, prototyping, interaction design, information architecture, mobile-first & responsive design, micro-interactions, motion design.
Design Systems
Figma Tokens, scalable component libraries, cross-platform consistency, accessibility-first design, native platform alignment
Research & Testing
User interviews, journey mapping, A/B testing, usability studies, accessibility audits (WCAG 2.1), heuristic reviews, data-informed iteration.
Tools
Figma, Adobe XD, Sketch, InVision, Axure, Miro, Hotjar, Google Analytics, Mixpanel, Lookback, UserTesting.com, Framer, Webflow, Jira, Notion.
Methodologies
Agile, Lean UX, Design Thinking, Human-Centred Design, cross-functional alignment, product lifecycle thinking, data-driven design.
