As the world of digital marketing continues to evolve, many business leaders are questioning the relevancy of search engine optimisation (SEO). I\u2019m here to assure you that SEO is still very relevant for businesses \u2013 however it\u2019s important to note that it has evolved. For example, the rise of social media and social media marketing has decreased the demand for certain SEO skills. But this doesn\u2019t mean it\u2019s still crucial for business success.<\/p>\n
SEO is still as relevant as ever<\/strong><\/p>\n People are using the internet and conducting online searches more than ever before. Google processes over 40,000 searches every second! That\u2019s close to 3.5 billion searches every single day. Considering there are almost 8 billion people globally, these search statistics are quite impressive. You can be sure that somewhere across the globe, there is someone searching a keyword that has a business slant to it this very second. These statistics suggest that SEO is more important than it ever has been.<\/p>\n <\/p>\n Think about how important it is to rank on the first page of a google search result page, and how crucial it is to attract people to your website. If you\u2019re capable of turning that traffic into leads, and then to sales, your business will thrive. Outranking your competition on search pages will lead to more opportunities and result in you taking customers away from your competition.<\/p>\n However despite how effective SEO is, there\u2019s always been confusion surrounding its use. For those new to the concept of SEO, trying to get your head around how page rankings work can be overwhelming. There are many self-proclaimed \u201cSEO experts\u201d who over-confuse things and make it more complex than it needs to be.<\/p>\n That\u2019s where the problem with SEO lies. While it\u2019s still extremely relevant, it\u2019s our understanding of it that can cause problems. Those wanting to master SEO need to block out the \u201cexperts\u201d and simply listen to Google. Google have published lots of content over the years on the topic of website ranking that can provide you with all you need to know on the topic. If Google recommend you create content that is engaging and insightful, then you should probably do just that!<\/p>\n Final Thoughts<\/strong><\/p>\n SEO is more relevant that ever, however the SEO game has changed. Search results are now focused on providing users with a great customer experience, which means you need to ensure you\u2019re providing customers with useful and insightful information. This is the key to appearing in the top page of search results and ensuring your business stays ahead of the competition.<\/p>\n","protected":false},"excerpt":{"rendered":" As the world of digital marketing continues to evolve, many business leaders are questioning the relevancy of search engine optimisation (SEO). I\u2019m here to assure you that SEO is still very relevant for businesses \u2013 however it\u2019s important to note that it has evolved. For example, the rise of social media and social media marketing has decreased the demand for certain SEO skills. But this doesn\u2019t mean it\u2019s still crucial for business success. […]<\/p>\n","protected":false},"author":1,"featured_media":83797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[186],"tags":[185,190],"class_list":["post-83694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-exposure","tag-digital-exposure","tag-seo"],"_links":{"self":[{"href":"https:\/\/johnnyhuntington.com\/projects\/wp-json\/wp\/v2\/posts\/83694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johnnyhuntington.com\/projects\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johnnyhuntington.com\/projects\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johnnyhuntington.com\/projects\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/johnnyhuntington.com\/projects\/wp-json\/wp\/v2\/comments?post=83694"}],"version-history":[{"count":1,"href":"https:\/\/johnnyhuntington.com\/projects\/wp-json\/wp\/v2\/posts\/83694\/revisions"}],"predecessor-version":[{"id":83873,"href":"https:\/\/johnnyhuntington.com\/projects\/wp-json\/wp\/v2\/posts\/83694\/revisions\/83873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johnnyhuntington.com\/projects\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/johnnyhuntington.com\/projects\/wp-json\/wp\/v2\/media?parent=83694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johnnyhuntington.com\/projects\/wp-json\/wp\/v2\/categories?post=83694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johnnyhuntington.com\/projects\/wp-json\/wp\/v2\/tags?post=83694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}