The Federal Tax Authority (FTA) is the UAE government entity responsible for administering, collecting, and enforcing federal taxes — including Value Added Tax (VAT) and Excise Tax — across the UAE.
Established in 2016 ahead of VAT's introduction, the FTA serves individuals, businesses, and tax agents who need clear guidance, registration tools, and self-service capabilities to manage their obligations — making clarity and accessibility central to the digital experience.
The Federal Tax Authority needed a clear, accessible digital experience to help individuals and businesses understand and meet their tax obligations.
The challenge
The Federal Tax Authority is the government entity responsible for administering, collecting, and enforcing federal taxes across the UAE.
With the introduction of new taxes, individuals and businesses needed clear guidance and simple digital tools — the experience had to make complex, high-stakes processes feel approachable and trustworthy.
My approach
I approached the work with clarity and accessibility at the centre — structuring dense tax information and services into clear journeys for citizens and businesses.
Designed responsively for desktop and mobile and built as a product, the experience prioritised plain guidance, easy navigation, and confidence at every step.
Mapped the needs of the FTA's diverse users — individuals, businesses, and tax agents — and reviewed comparable government digital services to understand what clarity, trust, and accessibility looked like at this scale.
Defined the information architecture and key task journeys — VAT registration, filing, payment, and guidance — structuring dense, high-stakes tax content into clear, step-by-step flows for each user type.
Designed a clear, authoritative visual language — accessible, trustworthy, and built for confidence — that made a complex government service feel approachable without losing the gravity of what it asked users to do.
Delivered a responsive product across desktop and mobile — with consistent, accessible design patterns that met government standards and scaled across the FTA's full range of services and user types.
A clear, authoritative homepage routing individuals, businesses, and tax agents to the services relevant to them — with a guidance hub that made complex tax information feel structured and manageable.
Step-by-step task flows for VAT registration, return filing, and payment — turning high-stakes government processes into clear, guided journeys that reduced errors and built user confidence at every step.
A structured knowledge centre covering UAE tax law, exemptions, and compliance requirements — making dense regulatory content navigable for businesses and individuals trying to understand their obligations.
A fully responsive product built for desktop and mobile — ensuring the FTA's services were accessible wherever users needed them, with consistent patterns that met government accessibility standards throughout.
Projects shown include live work, pitch deliverables, and design produced as part of embedded or collaborative engagements. Some work was completed as part of a wider team. Deliverables reflect the scope and direction at the time of engagement — the live experience may have since changed, launched in a different form, or not proceeded to production. All brand assets and trademarks shown remain the property of their respective owners and are displayed here for portfolio reference only.