The UAE satellite provider trusted by maritime crews, relief workers, and enterprise teams in the world's most remote places.
Founded in 1997 and headquartered in Abu Dhabi, Thuraya operates two geosynchronous satellites providing voice, data, and broadband connectivity across more than 161 countries — covering Europe, Africa, the Middle East, Central and South Asia, and the Asia-Pacific. Where terrestrial networks end, Thuraya begins.
The company serves a broad range of audiences: maritime operators managing vessels at sea, enterprise and government organisations working in the field, humanitarian relief agencies operating in disaster zones, media teams broadcasting from remote locations, and leisure travellers seeking connectivity off the beaten path. Each audience brings distinct needs, workflows, and priorities — making clear, use-case-led communication essential to the digital experience.
Web design and brand application — making a complex satellite product portfolio legible and confident across every audience and device.
Information Architecture
Mapped Thuraya's wide product portfolio — spanning maritime, enterprise, relief, media, and leisure — into a clear, audience-led site structure that helped each segment find the right solution.
UI & Visual Design
Designed a bold, confident visual language that matched the authority of the hardware — translating satellite capability into an interface that felt credible, clear, and accessible to non-technical audiences.
Brand Application
Applied and extended Thuraya's brand identity across the digital experience — ensuring visual consistency from the homepage through to product and sector-specific pages.
Responsive Design
Delivered responsive layouts that held across all screen sizes — from desktop dashboards to mobile devices used in the field, where connectivity itself is the product being sold.
The challenge
Thuraya is a UAE-based regional mobile-satellite provider, operating two geosynchronous satellites with coverage across 161+ countries.
Its digital presence needed to convey the scale, reach, and reliability of a global satellite network in a clear, credible way.
My approach
I delivered responsive web design and brand work that communicated Thuraya's satellite capabilities with clarity — structuring complex coverage and services into an accessible, confident experience.
A structured approach to turning complex satellite services into a clear, audience-led digital experience.
Audience & portfolio mapping
Analysed Thuraya's five key audience segments and their distinct communication needs, alongside the full product portfolio, to understand what needed to be communicated and to whom.
Site structure & content hierarchy
Defined a clear information architecture that gave each audience segment its own entry point, while maintaining a coherent global structure across the full site.
Visual language & UI
Designed a confident, technical visual language that communicated global reach and reliability — applying and extending Thuraya's brand across a full suite of page templates.
Responsive build & handoff
Delivered responsive, device-ready designs with clear documentation — ensuring the experience held from desktop dashboards through to the mobile screens used in the field.
A complete web presence spanning homepage, product portfolio, sector hubs, and a responsive design system.
Homepage & global reach story
Designed the homepage as an entry point for all audiences — communicating Thuraya's global satellite coverage, product breadth, and brand authority in a single confident landing experience.
Product portfolio hub
Structured Thuraya's hardware and service range into a browsable product hub — giving buyers the specs, use cases, and comparison tools needed to make confident purchasing decisions.
Sector & use-case journeys
Designed dedicated section pages for maritime, enterprise, relief, media, and leisure — each tailored to that audience's language, priorities, and the specific Thuraya solutions most relevant to them.
Responsive design system
Delivered a responsive design system that extended consistently from large-screen coverage maps and data-rich product pages down to the mobile experiences used by field operators and relief teams.
Projects shown include live work, pitch deliverables, and design produced as part of embedded or collaborative engagements. Some work was completed as part of a wider team. Deliverables reflect the scope and direction at the time of engagement — the live experience may have since changed, launched in a different form, or not proceeded to production. All brand assets and trademarks shown remain the property of their respective owners and are displayed here for portfolio reference only.