Yas Mall is the largest shopping destination in Abu Dhabi — a 2.5 million square foot complex on Yas Island home to 370+ international brands and 68 F&B outlets.
Part of the Yas Island entertainment destination alongside Ferrari World Abu Dhabi, Yas Waterworld, and Warner Bros. World, Yas Mall sits at the centre of one of the region's most ambitious leisure developments. The digital platform needed to serve both everyday shoppers and destination visitors — making a vast, diverse offer feel navigable and worth planning around.
Yas Mall needed a digital presence as expansive as its 2.5 million square feet of retail and entertainment.
The challenge
Yas Mall is the largest mall in Abu Dhabi — 2.5 million square feet, 370+ international brands, 68 F&B outlets, and entertainment destinations, with direct access to Ferrari World Abu Dhabi.
The challenge was presenting this vast, varied offering in a way that felt easy to browse and plan around.
My approach
I designed a responsive website that organised the mall's huge range of brands, dining, and entertainment into a clear, browsable structure.
Ecommerce functionality was woven in, and the layout was built to scale cleanly across devices.
Audited the mall's existing digital presence and reviewed comparable shopping destinations — identifying how to structure a large, multi-category offering without overwhelming visitors.
Mapped the primary visitor journeys — store discovery, dining, entertainment booking, and promotions — and defined an IA that made 370+ brands feel curated rather than overwhelming.
Designed responsive layouts that brought brands, dining, and entertainment together — with ecommerce functionality woven in and a visual identity that matched Yas Island's premium positioning.
Delivered design specifications for desktop, tablet, and mobile — ensuring a consistent, scalable experience across the full range of the mall's content and retail categories.
A destination-worthy homepage surfacing the mall's brands, entertainment, dining, and promotions — designed to inspire visits and communicate the full scale of the Yas Island offer.
A browsable, filterable brand directory making 370+ international stores feel navigable — with category filtering, search, and individual store pages for each retailer.
A promotions hub giving shoppers easy access to deals and giving retailers visibility for their offers — with ecommerce functionality supporting online purchasing and redemption.
Dedicated dining and entertainment sections presenting Yas Mall's 68 F&B outlets and attraction links — helping visitors plan a full Yas Island experience around their shopping trip.
Projects shown include live work, pitch deliverables, and design produced as part of embedded or collaborative engagements. Some work was completed as part of a wider team. Deliverables reflect the scope and direction at the time of engagement — the live experience may have since changed, launched in a different form, or not proceeded to production. All brand assets and trademarks shown remain the property of their respective owners and are displayed here for portfolio reference only.