Groceries online
Restructured hierarchy and search-to-product flows across a high-traffic platform. Delivered +9% add-to-basket and +5% conversion uplift.
+9%
add-to-basket uplift
Returns & refund self-service
Redesigned refund status models and self-serve flows to reduce complexity. Increased digital adoption by +22% and cut contact centre dependency.
+22%
digital self-service adoption
Contract renewal & upgrade
Improved UX across mobile, smartwatch, and smart TV apps — simplifying contract management and reducing customer effort at key touchpoints.
~18%
drop-off reduction
Enterprise experience
Streamlined HR and compliance workflows across a 90,000+ employee ecosystem, reducing friction and improving operational clarity.
90k+
enterprise users served
Platform experience redesign
Redesigned Haleon Health Partner end-to-end — introducing intent-driven flows, smart routing, and personalised pathways across global markets.
15
global markets launched
Transactional ecosystem
Led UX for OOBO journeys and a modular transactional email framework — improving clarity across complex order states and reducing inbound queries.
~25%
inbound queries reduced
OneView CRM design
Leading product design for OneView CRM enhancements across Contact Health, SME Groups and relationship management — wireframes, dashboards and interaction models that improve data quality and colleague decision-making within Dynamics 365.
+20%
digital task completion
Retail destination experience
Reimagined digital touchpoints for one of the world's largest shopping destinations — unifying navigation, loyalty, and ecommerce into a cohesive guest experience.
+28%
digital engagement uplift
Counter services digitalisation
Mapped and redesigned complex counter service journeys to reduce transaction time and drive digital uptake across postal, financial, and government services.
~30%
transaction time saved
Nexus access control design
Shaping the access control experience for BT Wholesale's partner portal — designing role taxonomy, permission flows, onboarding and admin interfaces for resellers, sub-resellers and order managers across the UK.
+24%
partner portal efficiency
Talent platform redesign
Redesigned core job search and employer-side workflows at scale — improving match quality, reducing candidate drop-off, and streamlining recruiter tooling across global markets.
~20%
candidate drop-off reduction
Omnichannel platform redesign
Re-imagining three digital channel interfaces for Dubai Electricity & Water Authority — Mobile (iOS & Android), Apple Watch, and Smart TV — delivering a unified experience across all devices.
+38%
digital property enquiries
Groceries online
Restructured hierarchy and search-to-product flows across a high-traffic platform. Delivered +9% add-to-basket and +5% conversion uplift.
+9%
add-to-basket uplift
Returns & refund self-service
Redesigned refund status models and self-serve flows to reduce complexity. Increased digital adoption by +22% and cut contact centre dependency.
+22%
digital self-service adoption
Contract renewal & upgrade
Improved UX across mobile, smartwatch, and smart TV apps — simplifying contract management and reducing customer effort at key touchpoints.
~18%
drop-off reduction
Enterprise experience
Streamlined HR and compliance workflows across a 90,000+ employee ecosystem, reducing friction and improving operational clarity.
90k+
enterprise users served
Platform experience redesign
Redesigned Haleon Health Partner end-to-end — introducing intent-driven flows, smart routing, and personalised pathways across global markets.
15
global markets launched
Transactional ecosystem
Led UX for OOBO journeys and a modular transactional email framework — improving clarity across complex order states and reducing inbound queries.
~25%
inbound queries reduced
OneView CRM design
Leading product design for OneView CRM enhancements across Contact Health, SME Groups and relationship management.
+20%
digital task completion
Retail destination experience
Reimagined digital touchpoints for one of the world's largest shopping destinations — unifying navigation, loyalty, and ecommerce.
+28%
digital engagement uplift
Counter services digitalisation
Mapped and redesigned complex counter service journeys to reduce transaction time and drive digital uptake across postal, financial, and government services.
~30%
transaction time saved
Nexus access control design
Shaping the access control experience for BT Wholesale's partner portal — designing role taxonomy, permission flows and admin interfaces for resellers across the UK.
+24%
partner portal efficiency
Talent platform redesign
Redesigned core job search and employer-side workflows at scale — improving match quality and streamlining recruiter tooling across global markets.
~20%
candidate drop-off reduction
Omnichannel platform redesign
Re-imagining three digital channel interfaces for Dubai Electricity & Water Authority — Mobile, Apple Watch, and Smart TV.
+38%
digital property enquiries