Hello and welcome to my portfolio...

I design user-centered, scalable systems for web, mobile, and native platforms — combining research, design, and cross-functional collaboration to deliver high-performing digital experiences.

I have worked with the likes of...
  • Boots
  • Sainsbury
  • BT
  • indeed
  • Tesko
  • Dubai Mall
  • Argos
  • Emaar
  • Nector
  • Sotherby’s
  • YE
  • Habitat
  • World Government
  • Visa
  • Carrefour
  • Yas Mall
  • kaec
  • Binance
  • Armani
Featured projects

I’ve helped global organisations scale digital systems that deliver meaningful impact for both users and the business.

Marketplace Delivery

Designing delivery booking flows, improving product findability, booking clarity, across web and mobile.

User Experience

Intuitive tools for Pain Selector & Props Bar, enhancing user experience, product discoverability & order clarity.

Outcome focused

I design to move the needle — creating measurable impact through efficiency, adoption, and growth.

Outcome focused

Sainsbury

%

Enabled squads to launch new features ~65% faster thanks to pre-tested components and patterns.

Revenue Impact

BT

£M

Delivered an estimated £4.2M uplift in annual SME broadband revenue through improved retention and upgrades.

Job Posting Efficiency

Indeed

%

Reduced average time for employers to post a shift by 38%, increasing listing volume.

Process Efficiency

Tesko

%

Reduced average refund resolution time by 25% through clearer status tracking and automation.

Employee Satisfaction

Shell

/5

Contributed to achieving a 4.2/5 satisfaction score for ease of access and usability in internal surveys.

Platform Engagement

Dubai

%

Contributed to 15% growth in smart watch and smart TV app usage by optimising multi-device experiences.

Platform Engagement

BT

%

Contributed to 15% growth in smart watch and smart TV app usage by optimising multi-device experiences.

Platform Engagement

Indeed

%

Contributed to 15% growth in smart watch and smart TV app usage by optimising multi-device experiences.

Customer Adoption

Tesko

%

85% of returns now initiated online, reducing call centre reliance.
Services & capabilities

I design thoughtful, user-focused digital experiences by blending UX strategy, UI design, and product thinking — tailored to real business needs.

  • UX & UI Design
  • Design Systems & Component Libraries
  • Interaction Design
  • User Research & Discovery
  • Journey Mapping & Flow Design
  • Wireframing & Prototyping
  • Accessibility-First Design (WCAG, EAA)
  • Cross-Platform Product Design (Web, iOS, Android)
  • High-Fidelity Interface Design
  • Usability Testing & Validation
  • Mobile & Web Applications
  • Design Documentation & Developer Handoff
  • Stakeholder Workshops & Design Thinking
  • Enterprise Platform Experience (Salesforce, SAP, Workday)
  • Agile, Lean UX & Cross-Functional Collaboration
Software tools
Ai in the design process

I use Ai as a collaborative tool to work smarter, enrich the design process, and save around 30% of time overall across projects.

Research & Discovery

%

Faster
I use Ai to quickly synthesise large volumes of user feedback, uncover patterns, and highlight insights that accelerate decision-making.

Ideation & Exploration

%

Faster
I work with Ai to generate variations, prompts, and scenarios that broaden creative thinking and push concepts beyond the obvious.

Prototyping & Content

%

Faster
I use Ai to create realistic placeholder content, UI text, and flow examples, allowing me to test and iterate at speed.

Design Systems

%

Faster
I work with Ai to maintain component libraries, automate documentation, and ensure guidelines scale consistently across teams.

Testing & Validation

%

Faster
I use Ai to simulate user interactions and predict usability challenges, giving me early signals that inform refinements.

Efficiency & Workflow

%

Faster
I work with Ai to streamline repetitive tasks, freeing more time for strategy, collaboration, and solving complex design problems.
About me

Driven by curiosity. Grounded in craft. Obsessed with making the complex feel simple.

I love the craft!

Mapping flows, building systems, sweating the details — and I bring a collaborative, calm approach to every project. Whether it’s web, mobile, or something new, I work closely with product and engineering to ship designs that perform and scale.

18+ Years of experience

Turning complex problems into clean, intuitive digital experiences.

Stitch

Place

Random facts

Believes every problem has a sticky note solution

5

Amount of countries lived in

350+

Successful digital projects

25

Industry verticals served

Made 3 cute kids

Learning & Curiosity

Currently exploring:

AI-assisted prototyping

Latest inspiration:

Bruno Munari’s ‘Design as Art

Some visuals from my portfolio
Recognition