AppyWay
About AppyWay
AppyWay is a London-based mobility technology company founded in 2013 by Dan Hubert. Originally launched as Yellow Line Parking, the company has grown into a leading provider of digital kerbside management and parking solutions. Its platform and apps give drivers real-time access to on-street and off-street parking options across major UK cities, while also offering local authorities and businesses tools to optimise kerbside infrastructure, reduce congestion, and improve urban mobility.
Overview
At AppyWay, I worked on enhancing the mobile app experience through new user onboarding and in-app feature development. I designed and delivered the onboarding flow for new users, focusing on reducing friction during registration by integrating social logins, email and mobile verification, Face ID, and clear presentation of pricing and plans. My work also included improving the creative tone and visual design of onboarding screens to better engage new users.
Additionally, I designed and implemented the ‘favourite locations’ feature, enabling drivers to save parking spots with a single tap. This included defining clear calls to action, introducing a cap-limit mechanic to encourage service tier upgrades, and ensuring the functionality integrated smoothly into existing user journeys without disruption.
Together, these improvements streamlined first-time user engagement and added meaningful functionality, contributing to stronger adoption and retention of the AppyWay mobile app.
In-app onboarding flow project
I was excited to be involved in designing and developing the onboarding flow for new account registrants into the AppyWay application.
The problem statement encompassed the following:
Onboarding Flow Planning – AppyWay
I mapped and designed the end-to-end onboarding flow for the AppyWay mobile app, focusing on reducing friction during registration and verification. The flow covered key touchpoints across the app, store, authentication, backend, and email client, ensuring smooth transitions between systems. By addressing GDPR compliance, account verification, and clear entry/exit points, the planning work created a structured foundation for an onboarding experience that is faster, compliant, and user-friendly.
Onboarding Flow Initial Visuals – AppyWay
I created the initial visual designs for AppyWay’s mobile onboarding flow, focusing on clarity, simplicity, and reducing friction for new users. The screens guided users through feature highlights, plan selection, payment, account creation, and verification, while introducing supportive copy and visuals to build trust. These early designs established the foundation for testing and refinement, ensuring the onboarding process was engaging, compliant, and conversion-focused.
Onboarding flow examples
I designed onboarding flows that simplified account creation and sign-in for AppyWay users. The examples include mobile and email login, social sign-in options (Facebook, Google, Apple), and a clear presentation of terms and conditions. These flows were created to reduce friction, encourage quick adoption, and ensure compliance, while presenting a modern, user-friendly interface consistent with the app’s brand identity.
Setting ‘favourite’ locations in-App project
When I started this project there was currently no way for users of the application to be able to set favorite parking locations within the application. I was tasked with building out this product’s functionality.
Acceptance criteria
• How can we enable ‘save to favorites’ with a clearly displayed call to action and a single tap?
• How can we build in a ‘cap-limit’ to the favorites that leverage the account holder into upgrading their service tier level plan?
• Implement the favorites functionality with minimal disturbance to the current user processes within the application.
• User experience and User interface design.
Design system components
I created a library of reusable design system components to support consistency and scalability across the AppyWay product suite. These included visual markers and icons for different parking types such as on-street, limited duration, electric, disabled, loading, and no-parking zones. By standardising colours, shapes, and states, the system improved clarity for users navigating complex kerbside data while enabling the product team to design and build faster with a unified visual language.
Processes Invoked
Software tools used
The project was delivered using industry-standard design and collaboration tools.
Featured projects
My portfolio includes design system development and digital experience work for some of the UK’s leading retailers, including Sainsbury’s, Argos, Habitat, Tu, and Nectar. I also contributed to Tesco on ordering, returns, and refund journeys, worked with BT on broadband ordering and contract renewals, and supported Carrefour on their UAE main website and Clubcard platform. These projects highlight my experience designing scalable systems and customer-focused solutions across high-volume, complex online retail and service platforms.
Sainsbury’s: Design systems work
Argos: Design systems work
Habitat: Design systems work
Nectar: Design systems work
Tesco: Ordering, Returns & refunds
British Telecom (BT): Business broadband ordering and contract renewals
Carrefour: UAE main website and Carrefour Clubcard site
Shell Employee experience
Indeed The world’s biggest recruiter
Binance Digital assets exchange
Imperial Brands Blu vape customer loyalty program
Appyway Parking Application for mobile
