General Electric – GE Lights Up Nigeria
About General Electric
General Electric Company (GE) is an American multinational conglomerate founded in 1892 and incorporated in the state of New York and headquartered in Boston. The company has several divisions, including aerospace, power, renewable energy, digital industry, additive manufacturing, and venture capital and finance.
Project summary
A short film for GE in New York, in conjunction with Impact Proximity BBDO in Dubai to film the introduction of electricity to Nigeria’s deeply rural areas. Working with the BBDO team, the theme of ‘first bedtime stories’ was developed and the team travelled to Igu Village, north of Abuja to capture the newly electrified village in film, with photo essays, infographics and interactive maps. Director of Photography; Richard Latham. Technical Camera work by; Richard Forrest. Editing and Production; Mark Williams. Creative Direction; Johnny Huntington.
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